What is the most common size for a flyer?
Flyers need to grab attention in seconds. Size affects how much you can say, how easy it is to keep, and your cost per piece.
Short answer: A5 is the standard
A5 (148 x 210 mm) is most common because it balances compact size with enough content space. It is easy to hand out and still fits offer, date, and call-to-action clearly.
When should you choose another size?
- A6: for high-volume distribution, short messaging, and lower unit cost.
- DL: ideal for offers, direct mail, and price-driven campaigns.
- A4: useful when you need more detail, visuals, or price tables.
Match size to your goal
- Street handouts: compact formats usually work best (A6 or A5).
- In-store promotion: A5 or A4 for stronger readability.
- Premium look: combine size choice with heavier paper stock.
Paper choice in short
- Light stock: practical for mass distribution.
- Medium stock: strong balance between cost and presentation.
- Heavier stock: premium feel for brand-focused campaigns.